top of page

Voiceless, the animal welfare institute


Voiceless approached macdaddy to redesign the new visual identity of the website, creating a contemporary Graphical User Interface (GUI) aimed at broad community audiences nationally and internationally.


The new site aimed to portray an inviting look and feel that clearly showcases Voiceless operations, activities and services.

  • Re-artworking the new website with updated branding and imagery based off approved re-design.

  • Overseeing initial wireframes

  • Updating old webpages by coding new blocks to be used on campaigning pages.

  • Overhall of the image database online so as to increase usability.

  • Creating new illustrations based off the updated branding.

  • Utilisation of Web 2.0 design principles

  • Emphasis of design based on usability and accessibility

  • Drupal CMS

Further to the website re-design, I created new branding design guidelines. This ensured content executed across other print and digital channels, such as facebook and instagram adhered to the updated branding.

bottom of page