Voiceless, the animal welfare institute

Spread Their Wings Campaign

Design of assets for a multi-platform campaign, through concept to completion.

  • Delivering on briefs for logo and identity design for the campaign

  • Creating graphic materials to support campaign initiatives

  • Maintaining consistent branding throughout the campaign, including grading imagery to ensure streamlined look and feel.

  • Producing communications based on approved messaging

  • Rolling out designed EDMS to the voiceless community using campaign monitor and salesforce.

The  ‘Spread their Wings’ campaign aimed to encourage Australians to send a strong message to industry, politicians and businesses to fall into line with community expectations. Every pledge received help Voiceless lobby businesses and government to stop supporting some of the egg industry’s worst practices.