Wotifia Campaign

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Retouching of photographic assets to be used to market the Wotifia film.

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• Retouching: Building digital assets.

• Deep etching. 

• Comping heads and new bodies.

• Grading images to appear to be on wrinkled paper.

• Relighting portraits to suit different background environments

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The film, a blend of live action and animation, is the result of a collaboration between production companies Song Zu, Heckler, Sixty 40 and World Wide Mind’s US-based director Rocky Morton. Morton, a highly regarded commercials director, has also directed feature length films including Super Mario Brothers, D.O.A and is the creator of cult icon Max Headroom.

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“It’s designed to reach the ‘next generation’ of travellers and introduce them to our brand, our range of travel products and experiences, and to our irreverent and fun approach to travel."

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More on the campaign here.