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M&C Saatchi

Wotifia Campaign

Retouching of photographic assets to be used to market the Wotifia film.

  • Retouching: Building digital assets.

  • Deep etching. 

  • Comping heads and new bodies.

  • Grading images to appear to be on wrinkled paper.

  • Relighting portraits to suit different background environments

The film, a blend of live action and animation, is the result of a collaboration between production companies Song Zu, Heckler, Sixty 40 and World Wide Mind’s US-based director Rocky Morton. Morton, a highly regarded commercials director, has also directed feature length films including Super Mario Brothers, D.O.A and is the creator of cult icon Max Headroom.

“It’s designed to reach the ‘next generation’ of travellers and introduce them to our brand, our range of travel products and experiences, and to our irreverent and fun approach to travel."

More on the campaign here.

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