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M&C Saatchi

Commonwealth Bank

Mr Smuggles Bear Campaign

  • Complete rendering rebuild of bear using adobe photoshop.

  • Extensions using video stills from the TVC and photographic assets.

  • Grading artwork inline with brand

  • Ensuring CBA brand colours are used appropriately 

  • Reproducing branded colours in colour breakdowns suitable for different printed mediums - eg adjustments for newsprint

  • Editing artwork so text placement is legible of backdrop

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