M&C Saatchi
Retouching

Commonwealth Bank

Mr Smuggles Bear Campaign

  • Complete rendering rebuild of bear using adobe photoshop.
     

  • Extensions using video stills from the TVC and photographic assets.
     

  • Grading artwork inline with brand
     

  • Ensuring CBA brand colours are used appropriately 
     

  • Reproducing branded colours in colour breakdowns suitable for different printed mediums - eg adjustments for newsprint
     

  • Editing artwork so text placement is legible of backdrop