Commonwealth Bank

Mr Smuggles Bear Campaign

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• Complete rendering rebuild of bear using adobe photoshop.
   

• Extensions using video stills from the TVC and photographic assets.
   

• Grading artwork inline with brand
   

• Ensuring CBA brand colours are used appropriately 
   

• Reproducing branded colours in colour breakdowns suitable for different printed mediums - eg adjustments for newsprint
   

• Editing artwork so text placement is legible of backdrop