'New store' Lush

Bondi Design

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• Hoarding design, from concept through to completion for LUSH Bondi Store relocation. 

• Design carried across to digital and print assets. 

• Shirt design for Bondi re-opening event - event occurring on Mardi Gras weekend, so design chosen in support of LGBTQIA+ community.

• On brand indoor lightbox signage consisting of existing LUSH photography and photography I'd taken during my work at the business.

• Photography of event opening

 

The previous Bondi store saw increased footfall since the ‘Coming Soon’ hoarding design was installed. This resulted in positive LFL, upwards of 7%, a great result after seeing a trend of negative LFL over the previous couple of months.

 

I also received direct positive feedback from both Retail and Brand Communications departments. As an added bonus, LUSH employees took to internal support channels, posting selfies with the artwork, boosting team morale and staff engagement.