Fred Hollows

Print Ad Media

 

In 2020 The Fred Hollows Foundation engaged agency partner Campaign Edge to develop a comprehensive brand campaign telling the story of The Foundation’s work In Australia and around the world. This resulted in the launch of the 'Carry on Fred's Vision' TVC

From the TVC I have been responsible for rolling out the new artwork for large format print and digital outdoor media.​

I am also responsible for rolling out new media ad content for each quarterly campaign. As a charitable NFP, the foundation occasionally receives discounted media openings, which requires me to produce on brand content within tight deadlines.