Fred Awards

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​The Fred Awards celebrate people who care for others in a decent, practical, and no-nonsense way – just like Fred did.

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In 2021 I produced and pitched brand identity concepts to senior management, using standard design process methods. It was essential that the new sub branding for the event was inline with existing branded content from the youth event 'Fred Hollows Humanity Award', while also being identifiable as its own entity.

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Multi-channel branded materials were rolled out to the wider org, including producing templated content on the Fred Hollows Canva account.