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After the production of the 2020 TVC developed with agency partner Campaign Edge, I re-developed The Fred Hollows Foundation Style guide to include the updated brand and identity design implemented throughout the campaign. This included the pitching and development of a stacked logo.
I was responsible for designing and rolling out the new style guide, including updating internal documents and designs with the new brand.
Comprehensive correct and incorrect usage guidelines and instructions were provided to all staff. The new branding was communicated through internal platforms and more recently on canva. An external facing branding website is currently in production.
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