The Fred Hollows Humanity Award recognises Year 6 students who follow in Fred's footsteps by making a positive difference in their community.
In the wake of COVID, the normally face-to-face event was transformed into an entirely digital event. As a result, the existing branding was overhauled and expanded using the current logo for the event. Identify design was rolled out through the use of graphic imagery such as circular blobs, and vector illustrations.
A digital package was created to provide students in the absense of of real event. Items in this package included:
Multi-channel branded materials were rolled out to the wider org, including producing templated content on the Fred Hollows Canva account.