Logo and Branding

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• Logo and Branding design for Aceae Environmental. This was a freelance project for Brendan Janissen - Botanist, PhD candidate and ecologist.
   

• Brendan provided me with some input on how envisioned his brand to look, which allowed me to quickly brainstorm a variety of concepts.
   

• I researched existing environmental/conservation companies to gain valuable market research on his target audiences.
   

• Colours were chosen with accessibility in mind, with 10 variations of contrasting colours passing accessible contrast standards.
   

• Aceae Environmental is a platform for working with a variety of stakeholders on orchid conservation. This work includes orchid research funded through grants and donations and propagating orchids for conservation re-introduction.

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