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Aceae Environmental

Logo and Branding

  • Logo and Branding design for Aceae Environmental. This was a freelance project for Brendan Janissen - Botanist, PhD candidate and ecologist.

  • Brendan provided me with some input on how envisioned his brand to look, which allowed me to quickly brainstorm a variety of concepts.

  • I researched existing environmental/conservation companies to gain valuable market research on his target audiences.

  • Colours were chosen with accessibility in mind, with 10 variations of contrasting colours passing accessible contrast standards.

  • Aceae Environmental is a platform for working with a variety of stakeholders on orchid conservation. This work includes orchid research funded through grants and donations and propagating orchids for conservation re-introduction.

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